WV Tourism wanted to increase visitor interaction and overall awareness of the Mountain State with their traveling airstream. In response we redesigned the exterior and created 24 custom stickers of WV locations and activities. 

We used social channels to update audiences on the location of the airstream as it traveled to events in neighboring states, inviting them to come say hi!

Visitors were encouraged to take stickers and other swag as they left and were able to receive additional  info via QR codes on the back of items.