The Art of Remix
Your Kicks

In 2018, Trolli and James Harden launched Sour Brite Sneaks —the world’s first gummi sneakers. These delish little kicks were molded after James’ signature new shoe, The Adidas Harden Vol. 2, making both sneakerheads’ and candy fanatics’ mouths water in the process.

In honor of sneakerhead culture, we wanted fans to totally customize the sneaks. So we created a breakthrough instagram story that reinvented the way candy could be sampled, letting digitally savvy sneaker freakers show off their skills using Instagram’s all-new remix function. 

The results blew us away. Fresh & funny. Fans even hacked the “remix” functionality to add multiple images, motion and GIFS to their snacksterpieces, generating some of the most bizarrely amusing content on the interwebs.

We compiled the submissions into one gallery & interactive book. Introducing, “The Art of Remix You’re Kicks.”

Client
Trolli

Year
2018

Agency
Periscope

Role
Designer & Art Director

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