In 2021 the Milwaukee Bucks needed a new patch sponsor for their jerseys. In order to find the right sponsor we designed 20 custom Giannis Antetokounmpo’s size 16 Nike Freak1 shoes with sneaker artist None Above. Each pair was delivered to a global brand’s CMO in a custom box, with a video display sharing our story. In the end a sponsor signed a multi-year deal.