Ocean City, a place that doesn’t take itself too seriously, with family fun around every corner, it’s a destination that gives everyone something to smile about. The new brand identity and advertising campaign is positively contagious. You can’t help but grin when you see the OC smile, and that’s exactly what this destination is… Somewhere to Smile About.

Somewhere to Smile About.

Client
Ocean City, MD

Year
2022

Services
Brand Identity
Art Direction

Awards
99 Show Merit

Recognition
Design Director - Zack Schulze
CD / Writer - Nick Maraza
Director - Angie Bird

UNUSED CONCEPTS

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